About Us

About InformedBuys – Who We Are & How We Test

About InformedBuys: Why We Exist

Your Research, Done.

Your Research, Done.

You’re tired of wasting time (and money) on apps, tools, and courses that promise everything… but deliver nothing.

You’ve tried:

  • The “best AI tool” that crashed halfway through
  • The “top-rated meditation app” that didn’t help you sleep
  • The side hustle guide that led nowhere

And now? You’re done guessing.

That’s why we created InformedBuys.

Our Mission

To cut through the noise and deliver honest, tested recommendations — so you can buy with confidence and live better.

No hype. No sponsorships. Just real insights from real testing.

We spend hundreds of hours every year using, comparing, and reviewing the digital tools that matter most:

  • AI & productivity software
  • Money-making apps
  • Wellness tech
  • Online courses
  • E-commerce platforms

Then we tell you exactly what works — and what doesn’t.

So you don’t have to waste another minute.

Meet the Team Behind InformedBuys

We’re not a faceless corporation or a one-person blog chasing trends. We’re a small team of creators, testers, and lifelong learners who care about helping people make smarter decisions online.

👨‍💻

Digital Marketing & SEO

Experts in finding the best tools through extensive market research and analysis.

🔍

Software Testing & UX Analysis

Thoroughly testing each product to evaluate performance and user experience.

🧠

Wellness & Education

Evaluating tools that improve mental health, productivity, and financial literacy.

Here’s what really matters:

  • We test every recommendation — or vet it rigorously.
  • We only link to tools we’d use ourselves.
  • We say “no thanks” to paid promotions.

Because your trust is non-negotiable.

How We Review Products

We don’t rank tools based on popularity or affiliate payouts. We follow a 4-step independent review process:

1

Research & Shortlist

We analyze user reviews, Reddit threads, expert opinions, and market trends to identify top contenders.

2

Hands-On Testing (Minimum 14 Days)

We use each tool daily — free and paid versions — across real-world tasks.

3

Scorecard Evaluation

Each tool is scored on ease of use, value, performance, support, and privacy.

4

Real User Feedback

We survey our community to validate long-term satisfaction.

Our Values

Honesty First

If a product fails, we say so — even if it costs us a commission.

No Hype

We don’t use clickbait. No “This Changed My Life!” headlines. Just truth.

Transparency

All affiliate links are disclosed. Always.

User-Centric

We write for real people — not tech experts or investors.

Independence

We accept zero sponsorships. Ever.

Join Thousands of Smart Buyers

Over 87,000 readers visit InformedBuys every month to make better decisions — and we’d love for you to join them.

Want our latest reviews, free trials, and exclusive tips delivered weekly?

Get Our Free Guide + Newsletter

Don’t worry — no spam. Unsubscribe anytime.